HOW WE DO
We take great care of your packaging needs from start to finish. This includes conducting research to understand consumer preferences, designing prototypes, and mass-producing the final product.
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Understand the Product
Packaging goes beyond product protection; it’s a crucial channel for your brand to communicate with customers and serves as an essential marketing tool. We start our process by understanding the product and its competitors, identifying challenges and opportunities. We conduct an in-depth study of the product in collaboration with our clients.
Identify the Consumer
Our research and development team conducts thorough research to understand the target community of the product. By studying their behavior and persona, we gain valuable insights to create enticing packaging that appeals to the intended audience.
Draft a Prototype
The research material is provided to our in-house design team, which has over 100 years of combined industry experience and is well-versed in the demographic design preferences of various countries. The team begins with initial sketches of the packaging designs, which are refined through several rounds of brainstorming sessions with the clients. Ultimately, a sample prototype is developed.
Initiate Production
After the design prototype receives satisfactory approval, the packaging undergoes further testing for strength, aesthetics, efficiency, and ease of use. Once these tests are passed, the packaging is produced at our state-of-the-art manufacturing unit, where it meets stringent quality standards. We also provide mass distribution of the product post-production.
